Friday, March 13, 2009 11:38 AM
Jerry Beasley, e-Pro
Why some homes don't Sell in Southern Illinois
Wonder why some homes sell and others languish on the market? One of only three reasons may be the root cause.
Homes remain unsold because they 1) are priced higher than the market will allow 2) are being offered in less than showroom conditon, or 3) are not being promoted effectively to the buying public.
Overpricing and poor conditon most ofter thwart a sale, and may be interrelated. Consider pricing-No matter how clean and well-maintained a home, when priced higher than other similar homes in the same condition, it will not be selected. When was the last time you offered to pay more than a product or service was worth? No matter a seller's hopes or dreams for a financial windfall, most homes sell only for what they are worth--not a dollar more.
When buying a home, most people are looking for their perception of a "castle"--their dream home. Sellers who offer their home with dingy paint, pet stained carpeting, leaky roofs only invite distressingly low offers from bargain hunting investors.
Effective marketing can best be accomplished by a knowledgeable real estate representative, one who aggressively promotes listed homes. A fairly priced home offered in mint conditon will most certainly sell when properly promoted. 